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Já há algum tempo, o Neuromarketing, ciência que estuda, através de neurotecnologia e análise de estímulos cerebrais, o comportamento de consumidores, vem ganhando espaço como o campo de pesquisa recente que analisa hábitos dos consumidores, tornando-se parte atuante da inteligência de mercado. Pesquisas de comportamento do...
Falei recentemente aqui a respeito das pesquisas de Neuromarketing, a ciência que analisa, através de neurotecnologia e monitoramento de estímulos cerebrais, o comportamento dos consumidores, e sua atuação crescente na inteligência de mercado. Atuando no Turismo, foi divulgado um estudo da Descyfra, empresa especializada em desenvolvimento...
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