Study reveals the impact of the 2014 World Cup in Brazilian tourism

Study reveals the impact of the 2014 World Cup in Brazilian tourism

Study by the spanish company Foward Data , along with Pires & Associates in Brazil , analyzed the flight bookings to Brazil during the FIFA World Cup 2014, and presents new results about how the event will affect the Brazilian tourism . The first step is to base analyzes made ​​120 days before the World Cup and an update of the data was taken 90 days before the event.

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Step 2- 90 days of the World Cup

Step 1- 120 days of the World Cup 

The Forward Date , creator of ForwardKeys ® , is a leading provider of operational business intelligence for national tourist boards , hotel chains, trade and other interested companies to monitor and anticipate the flow of travelers. This allows marketers to plan tactical decisions based on hard facts in relation to demand and trends , helping to improve the performance of your business over the medium term .

According to Jeanine Pires , Director of Pires & Associates , who is also executive director of the tourism industry and former president of Embratur , this study will provide tools for private and public leaders of national tourism strategies to develop the sector . The study will provide a unique perspective on the trends of the impact of the World Cup , when demand increases , so that they can adjust their strategies . The data will be updated on a regular basis before the event .


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